Recently I did a brand personality quiz to identify my own personal brand archetype and and guess what, I'm an Explorer.
The Explorer finds inspiration in travel, risk, discovery, and the thrill of new experiences. They crave adventure and want to discover the world for themselves. Adventure is a means of enlightenment and explorers are focused on self-discovery and self-sufficiency. The Explorer's design theme includes maps, rugged-looking fonts as well as natural colors like green and brown.
The Explorer is also known as the Adventurer, Pioneer, Seeker.
Explorer brand helps others feel free by showing them they have the power to walk their own path. Their tone of voice encourages others to step outside of their comfort zones and follow their heart. They want you to be free, whatever that means for you.
This brand archetype resonates with me as it speaks to how I've always lived my life. Exploring new places, adventuring in various countries and always excited to meet new people. Spending time outdoors. Being free.
I work with clients to identify their own personal brand and how to communicate it in an authentic way on their resume, LinkedIn profile and when they are talking about themselves in a networking meeting.
I often hear, this is the hardest work we do together. I get it. It's not easy to formulate your brand in a way that speaks to your own career story. I challenge you to think about a theme in your personal and professional life and weave that into your story.
If you would like more support with creating your personal brand and message, please contact me.